1.  To develop, produce, and distribute a superior line of cookies and confections that have exceptional taste and aesthetic appeal.

2.  To maintain a safe, productive work environment that encourages creativity, hard work, and mutual respect through a skilled and committed workforce that shares in the company profitablility.

3.  To secure our future by continually improving our products, service, and profitablility.

4.  To share our enthusiasism for quality with our employees, customers, and suppliers.

5.  To give back to our community, some of which we have so richly been given through providing jobs, and a quality product that makes life a little more enjoyable.